Suppose you’re an online influencer of any kind or already engaged in affiliate marketing. In that case, you’ll want to learn how to Become an Amazon Influencer and cash in on the world’s largest online marketplace. Let them do what has grown since the coronavirus epidemic.
Not long ago, you may remember when Amazon was a relatively modest book company. These days, you can’t sneeze at something Amazon sells without possibly killing you. A total of 386 billion (over 280 billion) is a testament to their success.
Amazon has taken a proactive stance by pursuing social media influencers to maintain this position. Influencers on Amazon’s platform can earn up to 10% on commission rates. If you want some commission rates, check out this guide to becoming an Amazon influencer.
How to Become an Amazon Influencer?
Amazon’s influencer site is pretty confusing when it comes to finding exact specifications. However, those who want to qualify for the program need to meet these criteria:
- You need to have a YouTube, Instagram, or Facebook account
- You need to have a decent number of followers (some speculate 20 thousand)
- You need to engage with your audience
Amazon once had Twitter on the list, but they removed it recently.
Getting into the program is also reasonably difficult, limiting yourself to experts or influencers who work with designer products. They are more likely to work with influencers who already sell to their audience.
How to Become an Amazon Influencer (Step-by-Step)
If you want to make an impact on Amazon, be aware of the limitations set out above. If you think you fit the bill, let’s explore the details:
Get started by visiting the Amazon Influencer page, by clicking the yellow “Sign Up” button in the center of the header image.
Once you click this button, it will ask you to create a new Amazon account or select an existing customer account. Amazon will require standard information to create a customer account. Have these ready for the registration process:
Amazon customer accounts serve as a basis for applying to the Influencer Program. After filling in the customer data, most of it is transferred to fill in the influencer program.
- The registration process involves you filling out the following information:
- Access to or information about your most prominent social account
- A minimum 250 by 250 px profile picture
- An optional header image (1810 by 402 px)
- Your name
- A 350-character bio
- Usernames or URLs to all of your relevant social media accounts (among YouTube, Instagram, Facebook, and Twitter)
- The address you would like all reports to be sent to
Applying to the Influencer Program
The first area you’ll see will direct you to choose from three different social media platforms: YouTube, Instagram, or Facebook. At the time of this writing, Twitter is not on the list.
You’ll need to link your account to Amazon to choose YouTube or Facebook. To choose Instagram you will need to input your followers, your number of posts and your Instagram handle.
It is recommended that you choose the area where you have the largest social media presence. The more followers you have, the more chance you have to succeed in your application. However, micro-influencers are more likely to succeed if they engage with their fans.
Create Your Storefront
Amazon Brand Registry members can create storefronts to drive interest in their brand. Amazon influencers also have access to an exclusive Amazon storefront. This store is what makes things different from your standard Amazon Associates account.
Ideally, this would be best if you are promoting the products you use. The most successful members of the Amazon Influencer program show themselves using the product.
The storefront doesn’t have much in the way of customization. The design is limited to viewing a series of different lists that display the products you select.
If you want to make your storefront unique, make sure you include both a profile image and a header image.
Type of Content
Not all content creators create the same things. There are blogs, YouTube videos, short-form content, and photography content. While there is usually some crossover, your content focus can determine which products will be most effective to develop.
For example, if you’re a beauty blogger, you’ll likely take pictures of yourself wearing clothes and makeup.
Your Chosen Social Networks
While Amazon only wants people from certain platforms, it doesn’t discourage you from having other platforms. You can have a Tumblr, Reddit, LinkedIn, or WordPress blog. Amazon doesn’t discriminate between accounts, but it does require you to have one of their preferred accounts.
The social networks you choose to frequent will influence the products you use. Someone with a strong LinkedIn presence would make a recommended reading on marketing.
The Products You Enjoy
Being a member of any Amazon affiliate program allows you to share yourself with others. You’re unlikely to share products you don’t enjoy. Pushing him for a high commission usually makes you look less genuine.
You need to find products that have an interesting theme. If you can’t see yourself creating a video, blog or photo on a featured product, it may not be a good fit for your blog.
What Kind of Influencer Brand Are You Establishing?
All products should add value to your influencer brand in some way. If the product you want to see doesn’t fit your brand, it may not be a good fit.
For example, if you run a mommy blog, it makes sense to promote children’s toys. However, if you promote children’s toys with tactical flashlights, people may get confused.
Please find a way to connect it to your target audience. If you can’t, it would be best for you to add the product to your Amazon storefront.
Promoting Your Storefront on Your Social Media, Blog, or Website
Once you’ve set up your influencer marketing Amazon storefront, you can move on to promoting it. Storefront has the added advantage over the standard Amazon affiliate program of being a complete resource.
Even if they click the link and don’t find themselves liking the product mentioned in your blog or video, they may find something else. Below are some quick tips you can use to promote your storefront:
Include the Link in Your Bio
Every social media page has a short biography that you can change to anything you want. If you want your Amazon storefront to be central to your earnings, you need to display it prominently on your social bio or near the top of your link in your bio.
Include the Link on Your Landing Page
If you want your social media accounts back on your website, make sure you have a link available on your home page. The link can be next to your navigation bar, acting as if it were an extension of your website.
Try not to bury it in your “about” section if you have one.
To become an Amazon Influencer, you must first be accepted into the program. As long as you have extensive engagement on one of the three social accounts that Amazon prefers, you have a solid shot. Still, getting into the program can be tricky, given that Amazon likes to be vague about its requirements.
If you have been part of the Influencer experience, we would love to hear from you. Leave some comments to tell us about your experience. Thank you for reading.