Why do some startups succeed when others fail




When I think about why do some startups succeed when others fail, I think about all of the different factors that go into a business’ success. Some of these factors are obvious and can be easily applied: for example, if you want to open a restaurant, having great food and even better service is pretty essential. But other things aren’t as easy to pin down—things like brand identity, how well your product resonates with customers, or even just knowing what it is you’re selling in the first place. In this post, we’ll explore all of these questions and more as we talk about what makes a startup successful (or not).

You provide a solution that the market needs.

A lot of people think that the secret to startup success is having a great product or service. While it’s true that if you don’t have a product, your business isn’t going anywhere fast, the real key to startup success lies in understanding the market and how to serve its needs.

For your startup to succeed, you need customers who are willing and able to pay money for your products or services. If they aren’t willing or able—if they don’t see value in what you’re offering—then no amount of brilliant marketing or excellent customer service will save you from failure.

If you’re going into business with an idea for something new, before rushing out and developing anything further, take some time to ask yourself: Is there already something like this on the market? Does anyone want what I have in mind? And most importantly: Will there ever be enough demand among consumers (or businesses) who see value in my idea so that I can make enough money from sales/consulting fees/etc., even after paying all my expenses?

You have the right team.

A startup is a team effort, and if you’re not working with the right people, you’ll never succeed. You need people who are dedicated to your product, willing to work hard for it, and committed to your vision for it. Everyone on your team must be able to make sacrifices because sometimes things get tough and you have to make some hard decisions about what needs to be cut out of the process so that others can thrive (or at least survive).


Your company won’t be successful unless everyone on board supports each other from start through until its end – even if this means making changes that aren’t necessarily popular or agreed upon by all parties involved.

You work hard.

You work hard. You’ve got to stay committed to your goals to succeed, and that means putting in long hours of focused work.

You can think of it as a marathon—if you want to finish first, you need to run faster than everyone else for longer than anyone else. In other words: don’t just try harder; try differently!

You believe in yourself.

When you’re starting a business, it’s important to believe in yourself. You must have faith that your idea will succeed and that you are capable of bringing your vision to life. Though no one can predict how well an idea will do or whether it will even make it past the first year, having confidence in yourself and your abilities is an essential step toward success for any entrepreneur.

If you don’t believe in yourself and your ideas, then no one else will either. Without that foundation of belief—and without knowing why others should invest their time and money in this particular venture—you won’t be able to recruit investors or employees who are willing to share their talents with the company until it becomes profitable enough for them to see some sort of return on their investment. It’s also unlikely that anyone would want to buy stock from someone who doesn’t believe they’ll succeed at all!


You don’t lose sight of your goals, no matter what happens to you or your company.

A startup is a lot like an athlete. If you want to be successful, you need to have a clear vision of where you want to go and how you plan to get there. And just like any sports team, your company will face many challenges along the way—some in your control and some not. But if your goals are strong enough and articulated well enough, they can carry you through everything that life throws at them.

The ability to keep sight of your goals no matter what happens is one of the most important traits of a successful entrepreneur; this ability can even help determine who succeeds where others fail. While it may seem obvious on paper (of course entrepreneurs should stay focused on their end goals), in practice this kind of discipline can be easier said than done when faced with setbacks or other pressures from outside sources.

You focus on the growth and improvement of your product, every day.

You focus on the growth and improvement of your product, every day.

  • Don’t be afraid to make mistakes. Mistakes are great! They’re a chance for you to learn something new and improve your product, which will help you grow faster than if you’d never made the mistake at all.
  • Don’t be afraid to ask for help when you need it (from an advisor or someone on the team). If there’s something that needs doing for your startup to succeed but no one is doing it, figure out who should do it and how much time/money/effort would go into getting that person involved with your startup. If there’s no one available currently but there might be someday in the future when funding increases or more resources become available elsewhere within the company (or maybe even just outside of it), then try talking through possible ways these things could happen so that everyone has an idea of what kind of role they could potentially play down the road—and if those roles aren’t available now but may open up later? Then let them know so they can save time by not working toward positions they won’t have access to anyway! This will also give everyone time during periods without any upcoming changes coming up soon.”

You listen to feedback from users, even if it’s difficult to hear.

Everyone wants to know what their customers think. The problem is, customer feedback can be hard to hear. It’s easy to dismiss criticism or negative feedback as “just being a complainer,” but taking the time to listen carefully can help you discover where your product or service is lacking—and how you can make it better.

Feedback comes in many forms: suggestions or ideas from users, complaints about the product or service itself (or a particular interaction), and even just random thoughts on whatever happens to come up during a conversation with customers. Feedback should be encouraged at every stage of development, and throughout the life of your business—from when you’re starting and don’t have much traffic yet; through growth phases; up until retirement.

You adapt to your audience and their changing needs.

As your business grows and matures, you have to adapt to the needs of your audience and your changing environment.


You’ll need to:

  • Respond to the needs of your customers.
  • Respond to the needs of your employees.
  • Respond to the needs of investors and partners, as well as partners in other industries that could benefit from working together with you (for example, if you’re in healthcare, think about what other companies might want from you).
  • Adapt how much time and energy you spend on different parts of the business — for example if sales are going well but product development isn’t moving forward at a good pace because team members aren’t happy with their work environment or salary/benefits package then maybe now’s not a good time for expansion efforts until those issues get addressed first

When you are successful, you will know what made you a success.

When you are successful, you will know what made you a success.

You will know what made your company successful, and how it can be improved upon. You’ll know what worked and what didn’t work. This knowledge will inform your future business decisions as well as help guide, other entrepreneurs, through the same process that you went through when starting up.


If you have a product or service that solves a real problem, and you are willing to work hard, then there is no reason why your company shouldn’t succeed. Of course, there are many factors involved in whether or not a startup succeeds—but if you keep these principles in mind at all times, your chances of success will be much greater.

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